Zara is opening an online shop in six countries this week. From Thursday 2 September, shoppers in Spain, Italy, France, Germany, Portugal and the UK will be able to find the autumn/winter collection online. In the UK, almost 10% of clothing is purchased online and Zara will compete with e-commerce giants including Asos and high street brands already established online like Uniqlo, Mango, Next or Topshop.
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